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Joint venture partnerships

Partnering to win

In China, the automotive seating industry is rapidly expanding. Thanks to our many joint venture partnerships, we’re already a leader in the region – and we’re poised to continue this success going forward.

A proven history of partnership:

Bridge

Since our market entry in 1996, we have established joint ventures with almost every major Chinese automaker. Today, we supply nearly all manufacturers in the country. Through these strong partnerships, we’re driving growth and building unique competitive advantage.

Organization structured for success:

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Joining forces with Chinese automakers makes us stronger. With an expert understanding of our customers and their end-consumers, these partners help us compete in an increasingly crowded landscape. At the same time, they benefit from access to our processes, technologies and global network. Together, we have an even greater edge in China – now and in the future.

Focused on future growth:

Bridge

Since we first started working in China, our JV partnerships have helped us gain nearly 45 percent of the market – making us the leading automotive seating component and system supplier in the region. With 17 joint ventures and more than 60 manufacturing facilities, we’re well ahead of our competitors. And our presence is only growing. 

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