Recaro Automotive Seating takes four top spots in renowned 2017 readers’ choice polls
Huge success for Adient’s product group Recaro Automotive Seating: The latest best brand readers’ choice polls by the renowned German industry publications “auto motor und sport,” “Motorsport aktuell” and “Auto Bild” have confirmed Recaro Automotive Seating’s top spot four times over. This impressively continues the performance seat expert’s string of victories in the last few years.
KIRCHHEIM/TECK, Germany, April 4, 2017 /PRNewswire/ — A total of 123,719 people participated in the 2017 "auto motor und sport" best brand readers’ choice poll, in which they chose their favorite brand. In the end, the result was overwhelmingly clear: In the sport seats category, more than 89.7 percent of the votes went to Recaro Automotive Seating, a full 72.3 percent points ahead of the second-place finisher. Adient’s product group thereby achieved the best result across all of the categories.
The result of the "Motorsport aktuell" readers’ choice poll was similarly impressive. About 3,000 participants voted for their favorites in each of the sixteen categories within the automobile racing field. The final result: In the sport seats category, 79.6 percent of all votes were cast for the Recaro brand, the best result across all areas rated and 41.9 points ahead of the second-place finisher. In the selection of the best "racing seat/shell," Recaro Automotive Seating was able to attract 70.2 percent of the vote, a 36.3 point lead over its closest competitor.
Recaro Automotive Seating was also many lengths ahead of its competitors in the opinion of "Auto Bild" readers. The victory in this readers’ choice poll, in which about 60,000 readers participated, rounded out the series of wins. With 87 percent of the votes, Recaro Automotive Seating took the top spot on the winners’ podium in the sport seats category. "We are very proud of these results, especially as we were able to decisively win all four polls with an exceptionally clear margin," said Markus Kussmaul, executive director of the Adient specialty seating group and the person responsible for the worldwide business of Recaro Performance Car Seating. "This success confirms our strategy of never resting on our laurels, but rather continuing to search, day after day, for even better solutions for our customers. The top spots in best brand readers’ choice polls from these renowned German industry publications represent yet another motivational boost for our entire team."
About Recaro Automotive Seating:
Recaro Automotive Seating is a product group of Adient. At eight locations in Germany, Poland, Slovakia, Japan, Mexico, and the USA, we design, manufacture, and market complete seats representative of our core competencies of design, ergonomics, craftsmanship, robustness, lightweight construction, and first-class workmanship, under the brand name Recaro. Recaro Automotive Seating consists of two units: While Recaro Performance Car Seating offers passenger car seats for OEMs and the aftermarket, Recaro Commercial Vehicle Seating focuses on commercial vehicle seats in the OEM and aftermarket segments.
Adient is a global leader in automotive seating. With 75,000 employees operating 230 manufacturing/assembly plants in 33 countries worldwide, Adient produces and delivers automotive seating for all vehicle classes and all major OEMs. From complete seating systems to individual components, the company’s expertise spans every step of the automotive seat-making process. Adient’s integrated, in-house skills allow it to take products from research and design all the way to engineering and manufacturing – and into more than 25 million vehicles every year. To learn more, please visit adient.com.
SOURCE Recaro Automotive Seating